Surprise, surprise! The marketing value of positive on-line user-reviews has created an industry of liars-for-hire, ready to pimp any product with phoney “user” endorsements. Hotels, cafs, publishers, music labels and (horror!) even bloggers can readily find cut-price on-line testimonialists to pimp their product on sites like fiverr.com. Unfortunately, there’s a good chance we’ll fail to […]
Peter Gallagher is student of piano and photography. He was formerly a senior trade official of the Australian government. For some years after leaving government, he consulted to international organizations, governments and business groups on trade and public policy.
He teaches graduate classes at the University of Adelaide on trade research methods and the role of firms in trade and growth and tweets trade (and other) stuff from @pwgallagher